The Public Relations Society of Japan (PRSJ) is made up for practitioner of public relations in Japan. PRSJ comprises the general corporation members, PR firm members and individuals who are much interested in public relations. PRSJ provide a channel for exchange of professional experience between practitioners engaged in public relations and also educating opportunities for young practitioners and students who studying PR.
The Public Relations Society of Japan is only the association promote the high standards in practice of public relations in Japan.
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< A Cross Cultural Seminar >
Visit to the Royal Embassy of Saudi Arabia Tokyo
-- PR Bridges Saudi Arabia and Japan: H. E. Dr. Abdulaziz Turkistani,
Ambassador of the Kingdom of Saudi Arabia to Japan--
30 members of PRSJ visited the Royal Embassy of Saudi Arabia in Roppongi, Tokyo on February 8. At the seminar organized by the International Committee of PRSJ in the Embassy’s library, Ms. Haruna Shimizu, PR officer of the Embassy, briefed the members on Saudi Arabian people’s daily lives in front of the displays of beautiful ethnic costumes and Arabia’s tent house called “bayt”.
< Special International Seminor >
Bridge to Japan - Successful business with India and the role of communication
In March 2nd, 2010, a lecture titled “Successful business with India and the role of communication” was delivered by the former Ambassador of India to Japan, Mr. Aftab Seth at PRSJ International Committee.
The gist is as follows:
Historical facts in terms of relationship between India and Japan was explained with several examples such as the Buddhism originated in India being brought to Japan from China through Korean Peninsula in the era of Prince Shotoku, the craftworks and cultural things including mathematics, medicine, calico and tie-dye being introduced along with the intellectual exchange by the Dutch during the Tokugawa Era. Also, the strong friendship between India and Japan was emphatically illustrated by the fact that Judge Pal asserted Japan’s innocence in the international military tribunal for World War II and that Prime Minister Nehru presented an elephant Indera to the UENO Zoo as a fancy gift to bring dreams to post-war Japanese children.
＜A Special International Seminar＞
Country Brand Survey and PR
The Public Relations Society of Japan held the Special International Seminar: Country Brand Survey and PR on December 17th, 2009, and featured Atsushi Kogoma of U.S.-based Future Brand, a company that manages branding for clients including cities and countries, and Takeo Nishitani of the global public relations agency Weber Shandwick Worldwide, who is a noted expert in tourism-related public relations. The two spoke about tourism PR strategies and marketing.
Future Brand is a brand partner of the 2012 London Olympic Games and is in charge of overall branding for the Games, including information packaging, logos and message guidelines. They also managed Australia Tourism, a very effective campaign that enabled Australia to become the most successfully branded country in recent years. As a result of the campaign, the volume of information about Australia grew fivefold, and the previously disorganized branding of such information was successfully unified under a single brand, thanks to government, companies and industries all following the same communication guidelines. In the five years following the campaign's launch in 2003, tourism averaged 4.3% growth, or an additional 400,000 travelers.
＜A Special international Seminar＞
British Embassy PR activities
Lecturer: Simon Wood, the head of PR department, The British Embassy,
Tokyo May 14, 2009
British Embassy, Tokyo
